Ticketmaster, an American ticketing company, apologized to Taylor Swift, her staff and fans on Friday night, November 18, 2022, after a ticket shortage on sale, preventing Taylor Swift’s fans from purchasing tickets for her tour.
Later, after this terrible incident, Ticketmaster apologized to Taylor on their blog, stating:
“We strive to make ticket buying as easy as possible for fans, but that hasn’t been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour. First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets. Next, we feel we owe it to everyone to share some information to help explain what happened”.
Taylor Swift’s tour is scheduled to debut on March 17 and she will be performing in 52 cities across the United States in multiple stadiums. No wonder her fans are rushing to buy tickets and reserve their best seats to see her perform some of her hits like “Anti-hero”.
Due to this huge demand in a short period of time, there was a enormous waiting list to order more tickets. According to Ticketmaster, their “Verified Fan” tool is designed to know exactly who is buying tickets, whether it’s humans or robots, to avoid overcrowding.
Here’s what the company had to say to explain this historic event on its blog:
“Based on fan interest at registration we knew this would be big. Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history. Around 40% of invited fans actually show up and buy tickets, and most purchase an average of 3 tickets. Around 1.5 million people were sent codes to join the onsale for all 52 show dates, including the 47 sold by Ticketmaster. The remaining 2 million Verified Fans were placed on a waiting list on the small chance that tickets might still be available after those who received codes had shopped.”
It seems that Taylor Swift wasn’t buying these excuses from Ticketmaster and felt a little sad that some of her fans had to fight to get tickets for her tour. She still hopes to have the opportunity to sing her songs with them. She wrote a few words on her instagram to express her feelings to Ticketmaster.
Here are her statements:
“I’m not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could, it’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”
Be careful when purchasing these tickets, as these sites adjust their prices based on supply and demand, as any business does.