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Inside the Coffee Lawsuit

Cole Hauser's Epic Showdown with Taylor Sheridan
Cole Hauser and Taylor Sheridan have had tension longer than some Yellowstone fans realized. A section in Hauser’s April 2022 profile in Men’s Journal revealed that Sheridan and Hauser “got into a fight” the second time they met.
Hauser joked about having a history of getting into bar fights. He quipped, “I don’t think there’s anything wrong with fighting. Sometimes I’m just tired of words... let’s beat the s–t out of each other. Maybe at the end of it you’ll buy me a Guinness and I’ll buy you a Bushmills, and we’ll be done. It’s kind of what guys do.”
Hauser has played the role of Rip Wheeler in the Paramount Network western since the show’s 2018 debut. After Yellowstone became a success, Sheridan’s TV universe grew with multiple spinoffs, including 1883 and 1923.
Sheridan’s Bosque Ranch filed a lawsuit against Hauser’s coffee company, Free Rein, on November 21 for trademark infringement, unfair competition and false advertising.
The lawsuit alleged that Hauser’s coffee brand has a logo which seems similar to Sheridan’s “B and R” design for his ranch.
Sheridan claimed that Free Rein is “confusingly similar” to his brand and “constitutes false and misleading descriptions of fact that are likely to cause confusion or to cause mistake” as to which goods are associated with Bosque Ranch.
The filing requested that Hauser’s company stop using the Free Rein brand and “destroy all products, marketing and promotional materials” that relate to their brand. Bosque Ranch also noted that they expect Free Rein to pay “compensatory damages” because Free Rein is “irreparably damaging” Sheridan’s business.