Did they go too far promoting it?

Drake and 21 Savage's new album.

A highly waited project
On November 4th, Drake and 21 announced their collaborative album "Her Loss."
This 16-track long album even features a collaboration with Travis Scott.
With the release of their work just around the corner, the two rappers made a bold move to promote it.
The two stars actually revealed a fake interview conducted by Howard Stern, a fake "Tiny Desk concert", and even shared a fake Vogue cover.
 Reported by The Guardian, Vogue publisher Condé Nast has decided to file a complaint against them claiming $4 million in damages from the two men.
Owners didn’t like it
I think it's an easy case for them to win and they will order the marketing campaign stopped.
According to Barton Beebe, a law professor at New York University, specialized in intellectual property law.
Overall, it seems that the publicity tricks worked, although the visibility provided may cost them much more than the profits earned.