Taylor Swift’s Appearance at the Chiefs Game Marks the Most-Watched Football Event Since Super Bowl LVIITaylor Swift’s Appearance at the Chiefs Game Marks the Most-Watched Football Event Since Super Bowl LVIIGiphy GIFGiphy GIF

Taylor Swift’s Appearance at the Chiefs Game Marks the Most-Watched Football Event Since Super Bowl LVII

The singer attended her second game on Sunday night to watch her rumored new beau, Travis Kelce, and his teammates take on the New York Jets.
The singer attended her second Kansas City Chiefs game of this season on Sunday night and watched her rumored beau, Travis Kelce, 33, and his teammates beat the New York Jets.
One day after the big event, it was reported the game became the most viewed Sunday show since Super Bowl LVII back in February. The game brought in approximately 27 million viewers, according to the press release.
The result was based on “preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms,” and proved the game’s Total Audience Delivery (TAD) “is up 22% from last year’s Week 4 game,” which had 22.2 million viewers.
Chiefs quarterback Patrick Mahomes faced then Tampa Bay Buccaneers quarterback Tom Brady during the 2022 game.
Taylor standing with her friends while watching the Chiefs game on Sunday night.
Before Sunday’s game, the Sunday Night Football (SNF) promo called “Taylor Made for Sunday Night,” which teased Taylor’s appearance, was viewed approximately eight million times.
Based on Nielsen Fast National figures (not including Out of Home metrics), viewership among teen girls (age 12-17) went up 53% from the season-to-date average of the first three weeks of SNF, while the audience among Women aged 18-24 was up 24%, and Women 35+ increased 34%.
“It’s the Taylor Swift effect,” one online user wrote, while another pointed out that anywhere Taylor goes, there’s bound to be a large audience.
Taylor at her first Chiefs game last week.
Her appearance wasn’t confirmed ahead of time, but Travis had made it publicly known that he invited her to a game at the stadium, where she also performed on her recent Eras Tour.
Her latest appearance at Sunday’s game, which took place at MetLife Stadium in East Rutherford, NJ, was reported ahead of time, which gave her fans a heads up about watching. She’ll start with multiple shows in Buenos Aires, Argentina and will then play multiple shows in Brazil until November 26.
After a two-month break, her tour will start up again in Tokyo, Japan on February 7.